Why Do They Hate Me!?

First Impressions Aren’t the Full Story

 

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Sitting on the couch, my friend turned to me and pointed out that a high school acquaintance had friended her on Facebook.  “Why did they friend me? They hated me!”, she exclaimed. “Then why did you accept their friend request?”, I returned. “I don’t know, maybe I’m intrigued”.  

We know ourselves.  We know our pros and cons, still, most of us think we are quite likeable.  Then why do certain people not like us? What is it about us that tweaks another person so much that you’re not only “not liked” but “hated”?  As fun as it is to say, The Beastie Boys said it best, “Ill Communication”.

I realize there are bullies, people who live to make other lives miserable.  I believe those people are the minority and I am not talking about them. I am talking about the common folks that try to be decent human beings.  

Imagine if when meeting new people, you were only allowed to give them a recording of you in your car, during morning rush hour traffic, late for work.  Would you pass their “first impressions test”? Depending on how relaxed they are on expletives, maybe. But there is a good chance you’ll be cemented in their mind as hot tempered, hateful and rude even though they do not have the full story.

    

Give people a chance to communicate their true nature.  You might make a new friend.

 

 

 

Kevin Nations Post Delivers Social Media Video Campaign for Frontier Airlines

It's been a busy last several days at KNP while crafting Frontier Airlines new social media campaign. 

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A crew of 20+ Frontier employees touched down in our wonderful cities of San Antonio and Austin, giving away free flights, swag and fun activities as part of a new social media campaign to basically say "Hey!  We are still here!  Fly with us". 

 

"We ended up editing over a dozen videos, each targeting a different angle.  Some for San Antonio, some for Austin.  All in all, I think it sheds a great light on our two cities and Frontier Airlines both."
-Kevin Nations, President of KNP

 

Kevin Nations Post helps Chef Daryl make his splash

The KNP office was filled with the sensational smells of food

as Daryl and Dawn Huff set up their props getting ready for a photoshoot for Chef Daryl's soon-to-come website.

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Daryl Huff is a personal chef.  He and his wife Dawn own a non-profit organization called HolyRollers Ministries which makes and serves first-repsonders and people in need due to disaster.  They "roll" all over the country with a mobile kitchen to let Chef Daryl make his signature dishes for the needy.

"People going through a disaster need food, we might as well give them a gourmet experience" -Chef Daryl

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KNP took photos and is designing Chef Daryl's online presence.  If you are in need of a personal chef, I highly recommend him (he brought amazing food for our crew to eat).

 

 

The Youth of Today are our Tools for Tomorrow

You should see my domain registration bill every month.  You see, I'm a domainoholic. 

Because I am an entrepreneur, at any given moment, I have about 5-6 future businesses floating around in my head and usually register the domain right away.  I think about ways to make common everyday life easier, then how to monetize that.  I think of how to improve items people use every day, faster ways of doing things or services for doing things that people that are too lazy to do themselves.  I am not too enamored with the concept of 'spending money' but more so the concept of 'making money'. 

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Think UBER.  Holy cow!  What an amazing idea.  Why on EARTH didn't anyone think of this before (and act on it).  AirBnB.  Are you kidding?  That business was on the tip of everyone's tongue and no one moved on it... until someone did.

Many of you reading are adults.  We should show the youth of today HOW TO MOVE.  Many of you reading might even be successful and have a little free time or money to pour into those youth and

MAKE THEM INNOVATORS.

Maybe it's time for us to mentor our youth.  Find those that have the potential and drive that you have now and shape them into success. 

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Kevin Nations Post delivers stunning cinematography for Sam Lerma’s music video “Falling” featuring The Black Market Club

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Lerma’s music video for The Black Market Club has been selected to screen at this year's Austin Revolution Film Festival. Screening is Sept 18th at the Alamo Drafthouse Mueller. Congrats to the band, cast and crew!

If you find yourself in Austin on Sept 18th, don’t miss it!

More info here: www.austinrevolution.com

 

Social Media Video Marketing

The Future Of Video Advertising Is Social.  

Video ad spend on social networks is escalating for one simple reason: Social media is where the consumers are.  The presidential election illustrated the extent to which we – rightly or wrongly – rely on social networks for news and information and a large proportion of the content consumed on these platforms is in video form.

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Mobile Will Create More Opportunities.

Mobile video is one of the fastest-growing ad formats – with almost a quarter of digital ad budgets already allocated to it – but its potential is only just beginning to be explored.

Brands Will Communicate Via Video.

Email newsletters continue to play a major role in marketing strategies; embedding video into these emails will become increasingly popular next year as brands seek to maximize their effectiveness. Newsletters with embedded videos have high open and click-through rates, and videos can be used to build consumer relationships through creative brand storytelling.

Demand For Viewability Metrics Will Rise.

With video advertising a firmly established feature of digital strategies, brands are increasingly concerned with measuring performance and viewability is top of the agenda.  Facebook, Youtube, and other social media platforms have built-in metrics that can provide all of this information to the client.

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Design by Committee

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A Roadmap to proper designing and billing for you and your client.

I've been in the design business for 25 years.  As one who designs things for a living, you nearly always answer to a higher power... be it a client, a boss, you name it.  Satisfying your clients with your design skills can sometimes be easy, sometimes hard and I have seen all types, all scenarios, all situations and all levels.

The Best Case Scenario

A client hires you to design something.  They trust you, they know you are the expert in this particular field and not them.  They take your word for it.  They realize that your 1000+ hours doing what they are asking for outweighs their 2 hours of thinking about it.  They turn over a list of Design Directives or a Creative Brief and you get to work.  Once finished, you show them their product.  They look it over, sleep on it, show it to their stakeholders to get feedback and devise a list of revisions (this is perfectly normal).  As humans, we have to realize that we aren't perfect and that counts certainly for our communication skills.  Sometimes parts of Design Directives become lost in translation and require tweaks.  You make tweaks to your design and BAM!  Revision 1 hits them and they love it.  Mission accomplished.  

Most Common Scenario

By far, in my years of designing things, I would say the most common scenario would be a slight alteration to the above paragraph.  Read that one again, and add a "Revision 2" to the mix.  I will admit that most times it takes the client and designer 2 revisions to reach a final.  The key to the success of both scenarios is that your POC (Point of Contact) is in charge.  It is essential that your POC "own" the project ultimately having the final say in it's creation.  PERIOD.  After all, what else is their company paying them for?  It's great and even essential for your POC to get stakeholder feedback on the initial version.  This gives the stakeholders a voice and makes them feel more part of the team, also giving them a chance to think of things that your POC didn't.  

Design by Committee

This scenario is the world's worst.  Not only for the designer, but for the client themselves.  It is costly and far from productive.  It wastes time and money on line items that just don't matter.  Some of you might be wondering, "What the heck is Design by Committee"?  Well, I am here to tell you.  In this process, your POC isn't in charge.  He doesn't have an "ownership" in the product design.  He is simply a "middle man".  He translates the needs of the committee to the designer.  In this scenario, the "design process" is owned by a conference room full of people.  Most of these folks couldn't design their way out of a paper bag but what they DO have is an opinion and they darn well will tell it.  Design by Committee will cost the company huge overage costs in revision after revision after revision and leave the actual designer working on the product for an exorbitant amount of time.

Advice to Client and Designers

Clients.  Choose a proper POC and let them own the project.  Let them make decisions, do not micro-manage them.  Give them your thoughts and advice once, but after that, trust they know what they are doing.  You hired them, let them to their job.

Designers.  When quoting a design project, work off the 1 Version and 2 Revisions List method.  The communication and flow looks like this:

  1. Get Design Directives (Creative Brief) from Client
  2. Hop on the phone to clarify any questions about the Design Directives
  3. Do the work.
  4. Turn in a 100% completed project preview for the client to look at.
  5. Client looks it over and makes a list of revisions.  This list can be 1 item or 50,000 items (whatever).
  6. Turn in Revision 1 project preview for the client to look at.
  7. Client looks it over and makes a 2nd list of revisions.  This list can be 1 item or 50,000 items (whatever).
  8. Turn in Revision 2 project preview for the client to look at.
  9.  Client approves the product, invoice and get paid.  The invoice should come with "2 FREE Revision Lists".

____ DERAIL _____

10.  If the client comes back AGAIN with a 3rd revisions list, estimate the time it will take to make those changes and send them another quote to approve.  This quote's cost will be in addition to the original quote's cost.  If this happens (and continues to happen), then you have found yourself a "Design by Committee" client.