With 22 Days of shooting, terabytes of footage, countless cups of coffee and a lot of love, KNP and Screenville Films worked with the City of San Antonio to showcase the city’s art and culture.
One of our wonderful producers L.A.M.P. Media Productions and Brian Silva, owner of Be A PJ have tasked KNP with representing the look, feel and energy of his intense Pararescue training course. Our key words for this project were, “high energy”, “struggle”, “pain” and “bad assery”. The latter was coined by me.
We did a series of social media video campaigns that will knock your socks off. Our in-house editor, Jose Pacheco absolutely nailed them.
Visit BeAPJ.com today and sign up for the training of your life.
I’m always delighted to work with great clients. Lyft, is no exception. They are fun, creative and easy to work with. Recently, KNP had the chance to do the post production on their quarterly videos.
Lyft is doing a lot of great things in the community. Take a ride with them!
First Impressions Aren’t the Full Story
Sitting on the couch, my friend turned to me and pointed out that a high school acquaintance had friended her on Facebook. “Why did they friend me? They hated me!”, she exclaimed. “Then why did you accept their friend request?”, I returned. “I don’t know, maybe I’m intrigued”.
We know ourselves. We know our pros and cons, still, most of us think we are quite likeable. Then why do certain people not like us? What is it about us that tweaks another person so much that you’re not only “not liked” but “hated”? As fun as it is to say, The Beastie Boys said it best, “Ill Communication”.
I realize there are bullies, people who live to make other lives miserable. I believe those people are the minority and I am not talking about them. I am talking about the common folks that try to be decent human beings.
Imagine if when meeting new people, you were only allowed to give them a recording of you in your car, during morning rush hour traffic, late for work. Would you pass their “first impressions test”? Depending on how relaxed they are on expletives, maybe. But there is a good chance you’ll be cemented in their mind as hot tempered, hateful and rude even though they do not have the full story.
Give people a chance to communicate their true nature. You might make a new friend.
It's been a busy last several days at KNP while crafting Frontier Airlines new social media campaign.
A crew of 20+ Frontier employees touched down in our wonderful cities of San Antonio and Austin, giving away free flights, swag and fun activities as part of a new social media campaign to basically say "Hey! We are still here! Fly with us".
"We ended up editing over a dozen videos, each targeting a different angle. Some for San Antonio, some for Austin. All in all, I think it sheds a great light on our two cities and Frontier Airlines both."
-Kevin Nations, President of KNP
The KNP office was filled with the sensational smells of food
as Daryl and Dawn Huff set up their props getting ready for a photoshoot for Chef Daryl's soon-to-come website.
Daryl Huff is a personal chef. He and his wife Dawn own a non-profit organization called HolyRollers Ministries which makes and serves first-repsonders and people in need due to disaster. They "roll" all over the country with a mobile kitchen to let Chef Daryl make his signature dishes for the needy.
"People going through a disaster need food, we might as well give them a gourmet experience" -Chef Daryl
KNP took photos and is designing Chef Daryl's online presence. If you are in need of a personal chef, I highly recommend him (he brought amazing food for our crew to eat).
You should see my domain registration bill every month. You see, I'm a domainoholic.
Because I am an entrepreneur, at any given moment, I have about 5-6 future businesses floating around in my head and usually register the domain right away. I think about ways to make common everyday life easier, then how to monetize that. I think of how to improve items people use every day, faster ways of doing things or services for doing things that people that are too lazy to do themselves. I am not too enamored with the concept of 'spending money' but more so the concept of 'making money'.
Think UBER. Holy cow! What an amazing idea. Why on EARTH didn't anyone think of this before (and act on it). AirBnB. Are you kidding? That business was on the tip of everyone's tongue and no one moved on it... until someone did.
Many of you reading are adults. We should show the youth of today HOW TO MOVE. Many of you reading might even be successful and have a little free time or money to pour into those youth and
MAKE THEM INNOVATORS.
Maybe it's time for us to mentor our youth. Find those that have the potential and drive that you have now and shape them into success.
Lerma’s music video for The Black Market Club has been selected to screen at this year's Austin Revolution Film Festival. Screening is Sept 18th at the Alamo Drafthouse Mueller. Congrats to the band, cast and crew!
If you find yourself in Austin on Sept 18th, don’t miss it!
More info here: www.austinrevolution.com
The Future Of Video Advertising Is Social.
Video ad spend on social networks is escalating for one simple reason: Social media is where the consumers are. The presidential election illustrated the extent to which we – rightly or wrongly – rely on social networks for news and information and a large proportion of the content consumed on these platforms is in video form.
Mobile Will Create More Opportunities.
Mobile video is one of the fastest-growing ad formats – with almost a quarter of digital ad budgets already allocated to it – but its potential is only just beginning to be explored.
Brands Will Communicate Via Video.
Email newsletters continue to play a major role in marketing strategies; embedding video into these emails will become increasingly popular next year as brands seek to maximize their effectiveness. Newsletters with embedded videos have high open and click-through rates, and videos can be used to build consumer relationships through creative brand storytelling.
Demand For Viewability Metrics Will Rise.
With video advertising a firmly established feature of digital strategies, brands are increasingly concerned with measuring performance and viewability is top of the agenda. Facebook, Youtube, and other social media platforms have built-in metrics that can provide all of this information to the client.