Social Media Video Marketing

The Future Of Video Advertising Is Social.  

Video ad spend on social networks is escalating for one simple reason: Social media is where the consumers are.  The presidential election illustrated the extent to which we – rightly or wrongly – rely on social networks for news and information and a large proportion of the content consumed on these platforms is in video form.

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Mobile Will Create More Opportunities.

Mobile video is one of the fastest-growing ad formats – with almost a quarter of digital ad budgets already allocated to it – but its potential is only just beginning to be explored.

Brands Will Communicate Via Video.

Email newsletters continue to play a major role in marketing strategies; embedding video into these emails will become increasingly popular next year as brands seek to maximize their effectiveness. Newsletters with embedded videos have high open and click-through rates, and videos can be used to build consumer relationships through creative brand storytelling.

Demand For Viewability Metrics Will Rise.

With video advertising a firmly established feature of digital strategies, brands are increasingly concerned with measuring performance and viewability is top of the agenda.  Facebook, Youtube, and other social media platforms have built-in metrics that can provide all of this information to the client.

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